Welcome to The Feed Store

the feed store wisconsin rapids

Welcome to The Feed Store Inc..  Established in 1990, The Feed Store Inc. is a family owned business that specializes in your pet’s nutritional needs.  We are the pet store with over 2 decades of experience behind us.  We have knowledge you can rely on.  We understand how important your pets are to you.  Our role is to guide you to feed the most nutritional pet foods, always keeping in mind that affordability is a consideration. 

We believe in honest, hard work and dedication to our customers.  Each day we strive to meet your needs with knowledgeable staff to answer your questions.  We have learned in our 23 years in business that customer service is always number one and we believe in the products we sell.  We back this up with a 100% satisfaction guarantee and no hassle return policy on our dog and cat foods. 

Our foods contain real meat like chicken, lamb, beef, salmon, duck, and bison.  They also contain whole grains like barley and oatmeal, and they have real vegetables.  Now, just as importantly, let’s talk about what they do not contain.  They do not contain corn, wheat, soybean, whole grain sorghum, (these sound like cow feed to me).  Our foods do not have any by-products, meat and bone meal, sugar, sorbital, or artificial colors.

Brands we carry such as Diamond Naturals, Nutri Source, Professional, and Taste of the Wild have ratings of  89 to 112 points and letter grades of A or B.

Stop in and see us today!  Your pets are always welcome to come in and visit too. 

Ken & Donna Reber

Service With a Smile

thefeedstorewi features only the finest foods Brands such as Diamond Naturals, Nutri Source, Professional, and Taste of the Wild have ratings of  89 to 112 points and letter grades of A or B.

100% Satisfaction Guarantee!!

Do you have a question about your pet, his food, or maybe about feeding the birds in your back yard?

  If  so, The Feed Store Inc. can help with our convenient services and friendly knowledgeable staff.  We will consult with you about your pet and will take the time to listen and help you decide what is best for your pet.  We don’t  just feed cats and dogs, we feed all kinds of pets-domestic and wild.

Are you unable to carry those big bags? No worries-we do the heavy lifting.  We will load your purchases into your car for you.



New to The Feed Store

Ruff N' Ready Pet Grooming

My name is Carol Vleeshouwers. I am a recent graduate of the Wisconsin School of Professional Pet Grooming in Oconomowoc, WI. The school I attended offered a hands-on, broad spectrum of grooming and pet related issues. My background also includes over 30 years of local retail experience.

Being a dog owner myself I consider my dog a part of my family. At Ruff N' Ready
pet grooming we will treat your dog as part of our family.

I am commited to offering your dog a comfortable and dog friendly environment, with a groom tailored to your liking.

I would welcome the opportunity to meet with you and groom your family pet.  My shop is conveniently located within The Feed Store Inc.   Please feel free to contact me with any questions you may have or to set up an appointment.  My number is 715-423-7833.


What's in your Dog Food?